What Is Your Why?
There is little doubt that coming up with an idea for a business can be a challenging task. For some people just coming up with an idea is enough to derail the very notion of starting a business. One of the first things that has to be done is finding out why you want to start a business in the first place.
It’s a lonely road at the beginning of a journey. No one will understand your vision other than you. You’re going to get to a point when you want to give up. If you are not passionate about your venture you will lose focus.
To help me through the tough times I take a phrase from Eric Thomas “This is why I work, This is why I grind, This is why I hustle“. When you are working for a purpose bigger than yourself, you will find a way to make it happen. I work for Syd. I grind for Alex. I hustle for Tina. I work because Andrew is depending on my success to be a model for his success.
Find yourself a passion, a WHY bigger than yourself to get you through the tough times ahead. Our goal is to put in the work now and see the benefits for the rest of our lives.
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