TAG, You’re it
There is an ongoing problem of getting more eyes on content. Sometimes I feel that I may have just written the best blog article known to the internet, or just created a video worthy of an Oscar nomination. The problem is that I post them and they just sit there for weeks with minimal views at best.
I promote the blog posts and videos like crazy on Twitter, still only a couple of hits. On the other hand I’ll perform searches and see average videos and content that get thousands of views within a couple of days of posting. Now, the owners of this high traffic content probably have many more followers than I do, which accounts for a lot of their traffic, but there has to be something else I can try to get my view results out of the basement.
I had a conversation over the weekend with Shelley Worsham of ThatGirlShelley.com about content tagging. She says that you should have as many as 30-50 tags per post to increase traffic to your content. I’ve also read a couple of books and articles about content marketing and tagging was mentioned a few times. I’ve been using a couple of tags within my content but never took a serious look at them.
You see tags are descriptive keywords you can add to your video to help people find your content. Tags help users find your video when they search the site. When users type keywords related to your tags your video will appear in their search results. According to YouTube, tagging is one of the most important ways to rank your video in YouTube search results. Additionally you get to use 500 characters in the YouTube tag section.
YouTube considers user engagement as well (like number of views, views in common and how long users watch your video) but tagging is the first step to ranking your video in YouTube search results which increases chances to get ranked in universal results as well.
What can we do?
Here is a useful guide to creating proper tags for your content:
1) Default Tags: FnameLname, Fname Lname, businessname, emailname, etc.
2) Specific (one word) Tags: Define a specific relationship between tag and video content. Tags like Entrepreneurship, Leadership, Management, executive
3) Specific Compound Tags: Several words in a tag. These include refining tags (Tags which cannot stand alone – only useful when looked at as part of the larger tag set (e.g., episodes of a series of videos specified by a number) Your video title is 1st Compound Tag.
4) Generic Tag: Define a generic relationship between the tag and your video content.
This type of tag identifies what the video is of at its most primary and objective level – no subject specific knowledge is needed to make this distinction (e.g. a video of a dog, tagged as ‘dog’ or ‘animal’). Good examples are: How to, Tutorial, Vlog, Blog. Also general YouTube defined Category or Genre (e.g. Comedy, Entertainment, Music)
5) Attention grabbing and Misspelled Tags. If you add tags like Entreprener, Epsode, Comdy Club, Refernce to your tag list; when the misspelling happens your videos will be included in the search.
6) Steal best ranked video tags: Search for the most popular, best-ranked videos in your niche. Grab their tags. You can do this by viewing the source of the page and looking at the <meta name=”keywords”> section. You’ll see that some of the videos are using the entire 500 character space for keywords.
I’m going to re-tag some of my older content, and use this guide for my new content as well. I’ll let you know what happens.
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